Improving the positioning of your listings is vital if you are to receive quality enquiries. Here are a series of recommendations that can help improve your visibility:
Put yourself in the shoes of the property seekerAfter many conversations with people who are looking for a property, we have found their main frustrations to be:
- Not enough information
- Not enough photos
- Misleading information
- Properties are no longer available but still online
Based on these pain points, we recommend doing the following:
- Clearly state the location of the property
- Upload quality images that show all rooms
- Update your property regularly. This can include changing the title, adding more details and changing the cover photo
**Why does high-quality content matter?**Firstly, high-quality content allows a property seeker to validate that your property has what they are looking for. Secondly, our websites give priority to those properties that have more complete and better content.
**Pro Tip!**Use a Proppit Professional plan. A paid subscription provides your properties with 9-times more visibility than if you are publishing them for free.
6 areas where you can boost your content quality
Title:
- The title should be attractive but informative with type of property, number of bedrooms and some location details. Here’s an example: Stylish 2-bedroom condo for sale in Bangkok near Thonglor BTS Station
- As much as you should look for an attractive title, avoid words that capture the user's attention but don’t accurately describe the property. For example: Spectacular house with beachfront (but in reality it is 1 km from the beach).
- For Thailand, it is recommended that you complete the title in Thai and English.
- Remember that any contact details such as email, phone, or website URL will not be visible on our websites. Please use the “Contact details” section to include this information.
Description:
- Descriptions should be extensive (200+ words) and detailed, focusing on key points of the property.
- It is recommended that you complete the amenities list and include any information in the description that can’t be found there.
- Avoid using icons or codes.
- Do NOT include your contact details in the description. That is what the contact section in the form is for.
- For Thailand, it is highly recommended that you prepare a description in both Thai and English.
- Remember that any contact details such as email, phone, or website URL will not be visible on our websites. Please use the “Contact details” section to include this information.
Location:
- The address should be as complete as possible, even if you later decide not to show the exact location.
- Regarding the use of the map, it is important that you locate the address with the pin until the green location box appears.
- If you use XML, it is recommended that you include the coordinates (we will not show them exactly, but it will help us geo-locate better on all websites).
Photos:
- Use images with good resolution (recommended size: 675x450px horizontal / 450x675px vertical).
- Do not use watermarks.
- It is recommended that you upload at least 12 images per property.
- Show each room of the property so that the interested person can get a real idea of what it is like.
- Arrange the photos in a logical, room-by-room order so it is easy to follow.
- Choose a good main photo.
Bedrooms and bathrooms:
- Including the number of bedrooms and bathrooms will help a property seeker quickly discern if a listing is right for them. It is no use having an enquirer looking for a 3-bedroom house and enquiring about a 1-bedroom condo.
Square meters:
- As with the number of bedrooms and bathrooms, exact square meter details are essential in order for property seekers to make a decision about a listing. There is no point in hiding this information.
Final word:
Transparency and sincerity are keys to attracting high-quality enquiries. Misleading property seekers only serves to harm their experience and your reputation.
We hope you have found these recommendations useful!